Gaya APA

MAUBORGNE, W, C, K, R. (2005). BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT (-). BOSTON: HARVARD BUSINESS SCHOOL PRESS.

Gaya MLA

MAUBORGNE, W., CHAN, KIM,, RENEE. "BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT". - BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005. Text.